|
|
The phenomenal success of the Ford Model T meant that by 1920, they were able to lower their prices even more.
|
|
|
In the 1920s, the innovative Lexington Motor Company from Indiana used a novel aproach to advertising by promoting the concept of the automobile itself, rather than specificaly featuring any particular models.
|
|
|
The Ford Model T was hugely successful around the world and this is an ad for the car which appeared in French magazines in 1924. |
|
|
The Stutz Motor Car Company of America used striking colours and images to grab a reader's attention. This ad was from 1926. |
|
|
When Rolls Royce brought out its new Phantom car in the late 1920s, they promoted its futuristic appeal. This ad from 1928 explains how the cars were "designed for 1948". |
|
|
In 1930, Packard presented their cars as being so luxurious that it would remind passengers of the days when they travelled in the elegant carriages of the "gay '90s". |
|
|
A 1931 full-colour Humber advert declared their car as the "the fnest car value in its class". |
|
|
A 1931 full-page, full-colour Morris advert simply presented the car with only minimal words and description. |
|
|
By the early 1930s, many of the leading motor manufacturers were increasingly using cinemas and movie theaters to advertise their new cars. Ford were one of the leading exponents of this new technology. |
|
|
Ford also used airships to help promote themselves. |
|
|
Sports car manufacturers like MG would often feature scenes of racing in their adverts to show buyers the potential of their cars. |
|
|
Pretty women have always been used to sell cars. In this 1935 Chevrolet advert, the image of the woman sitting in the car is deliberately much more dominant than the ordinary looking car the company is selling. |
|
|
A classic Rolls Royce advertisement from 1935 |
|
|
A 1939 Rootes Group advert which presented their cars and commercial vehicles for the roads of the world. |
|
|
Elegant advert from 1939 for the conservative Daimler Vogue. Note the use of a very traditional font in the headline; a chauffeur driving the car and all the passengers smartly dressed. |
|
|
A pre-war advert from France for the new Renault. |
