1980s onwards
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Flushed from its success with the Beetle, Volkswagen produced another successful car with the Rabbit and again used plenty of clever and effective advertising. This one was from 1980. |
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Since its launch in 1970, the Range Rover had proved a very popular upmarket vehicle. Much of the advertising was clearly aimed at the affluent male as can be seen from this advertisement from the 1980s -the era of the Sloane Ranger. |
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Volvo has always prided itself on the extra measures it has taken to make sure its cars are as strong, sturdy and as impact resistant as any other, and inevitably, it has promoted the safety features in many of its advertisements. |
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Some advertisers deliberately use very few words so the reader concentrates on the picture of the car. A case in point is this advert for the new Bentley Continental T from 1997. |
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Peugeot created the world's largest billboard when it advertised its Boxer van on the side of the Fort Dunlop building alongside the M6 motorway near Birmingham in 2002. |
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Land Rover's innovative "hippos" ads of the early 2000s won many awards. |
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Endorsements from sports stars have always helped car manufacturers to generate more sales, and the bigger the star the more they'll pay. In 2003, Ford signed a marketing deal with footballer Wayne Rooney for him to undertake a number of marketing initiatives. In return, as well as substantial fees, he was also given his own Ford car -and his own personlised number plate. |
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Daredevil advertising from Audi with its recreation of the snow jumping Quattro of 1986 -this time using a new A6 saloon. 2005 |
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In this memorable 2006 television advertisement, Citroen used advanced computer graphics to create a car which transforms itself into a skating robot. |
